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content audit : ウィキペディア英語版
content audit
In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website.
==Description==

A content audit is "an accounting of all currently published web content"〔
〕 and a "cornerstone of content strategy".〔
〕 It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters.
A related term, content inventory, is a quantitative analysis of a website. It simply logs what is on a website. A content inventory will answer the question: “What is there?” and can be the start of a website review. A content audit will answer the question: “Is it any good?” Specifically, Slater states that the content audit can answer five questions: What content do we already have?; Who is making this content?; How do people find it?; How is it performing?; and Is the content current (accurate) or outdated?〔

Performing a content audit has been called "tedious", "boring", and "intimidating, time-consuming, and chaotic".

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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